The Auto-Cycle Union (ACU), the internationally recognised governing body for motorcycle sport in Great Britain and one of the sport’s most influential governing organisations, has confirmed it will exhibit at the inaugural Dirt Bike Live, taking place alongside Arenacross at the NEC, Birmingham, on 6–7 February 2027.
The ACU’s commitment marks another significant milestone for the new event, reinforcing Dirt Bike Live’s position as the UK’s new meeting place for the off-road motorcycle industry. Bringing together manufacturers, distributors, retailers, race teams, media and riders under one roof, Dirt Bike Live has been created to provide the industry with a dedicated annual platform to connect with the people who shape the future of the sport.
With the ACU now joining a growing list of exhibitors and partners, the event continues to build momentum ahead of its debut in February.
Matthew Edwards-Wear, Chief Executive Officer said
“We are delighted that the Auto-Cycle Union will be attending Dirt Bike Live 2027 at Birmingham’s BP Pulse Arena. As the National Governing Body for motorcycle sport in Great Britain, the ACU is proud to support an event that brings together all sectors of the motorcycle industry alongside the excitement of the ACU British Arenacross Championship.
Dirt Bike Live provides a fantastic opportunity for us to engage directly with riders, organisers, industry partners and fans of the sport. Our stand will be staffed by knowledgeable members of the ACU team who will be on hand to assist existing and prospective event organisers looking to become affiliated with the ACU, answer questions relating to sporting and technical regulations, and provide guidance to competitors on obtaining or renewing their competition licences.
We also warmly welcome anyone who is new to motorcycle sport and interested in getting involved, whether as a rider, official, volunteer or organiser. The ACU is committed to making motorcycle sport accessible, safe and enjoyable for all, and Dirt Bike Live is the ideal platform to showcase the many opportunities available across our disciplines.
We look forward to meeting visitors throughout the show and working with the wider motorcycle community to continue growing and strengthening our sport.”
READ MORE: DIRT BIKE LIVE NEWS
Matt Bates, Promoter of Dirt Bike Live, added:
“From day one, our ambition has been to create the physical home of dirt bikes in the UK. Somewhere the entire industry comes together once a year, not just to showcase products, but to strengthen relationships, share ideas and help move the sport forward.
Having the ACU involved is another strong endorsement of that vision. When organisations that play such an important role in our sport choose to be part of Dirt Bike Live from the outset, it sends a clear message about where the industry is heading.”
Taking place alongside the opening weekend of the 2027 Arenacross Championship, Dirt Bike Live will bring together leading manufacturers, aftermarket brands, retailers, governing bodies, clubs, media and riders in what promises to become the UK’s annual showcase for off-road motorcycling.
Join us at Dirt Bike Live at the NEC in Birmingham on 6 & 7 February 2027. Tickets are on-sale now at dirtbikelive.com
Words and Images by Dirt Bike Live
