Plews Tyres is proud to announce an exclusive three-year agreement with WOR Enduro, confirming Plews as the Official Tyre Partner across all WOR Enduro Sport events from 2026 to 2028. This long-term partnership reflects Plews Tyres’ commitment to strengthening the foundation of off-road sport through rider support, event investment, and championship-level product innovation.
Led by the renowned Steve Ireland, WOR Enduro has been at the forefront of British off-road motorcycling for decades. From Hare & Hounds to the iconic Play-days & the historic extreme enduro events from the past — including the legendary “Tough One” — WOR has built a racing environment that is family-friendly, competitive, accessible, and rooted in the true spirit of enduro.
Plews Tyres sees WOR as the beating heart of UK enduro: community-driven, professionally delivered, and essential to the sport’s continued growth.
A Partnership Focused on Progress and Performance
This collaboration is designed to provide WOR riders with unparalleled tyre performance backed by UK-based research, continuous development, and elite-level testing across motocross, enduro, and extreme disciplines.
Plews Tyres will contribute:
• Championship-proven tyres and mousse technology
• On-site technical and product support
• Continued innovation driven by UK R&D
• Investment across WOR’s expanding racing calendar
The shared goal is clear: to elevate grassroots racing while giving riders access to world-class tyre technology.
Steve Ireland on the New Partnership
“I am absolutely delighted and thrilled to be going forward with Plews Tyres as our sole tyre partner with WOR Enduro Sport for the next three years minimum. Their products are always evolving and progressing, and they really are a brand to be reckoned with in our sport. Innovation and development are key to Josh and his team, and to promote their brand by supporting the sport is so important to them… that’s important to me too.
“After having used and tested the Plews tyres over the last few months I can say that we have been super impressed with the performance and the durability of the items (tyres and mousses), and they are as good as anything on the market in our opinion. The amount of folk already using Plews, not only in our WOR events but in the sport in general, is a testament to this. There are exciting times ahead for sure and WOR Enduro Sport and I cannot wait to get going with this partnership.”
Josh Plews on Backing the Future of Enduro
“WOR Enduro represents everything we value in the sport—heritage, community, professionalism, and the pure enjoyment of riding. Steve Ireland and his team have built one of the most respected and accessible racing environments in British off-road motorcycling, and we’re proud to invest in that legacy. Our goal is to support the grassroots of enduro while giving riders access to the very best race-winning tyre technology available. This partnership marks a major step in our long-term commitment to the sport’s future.”
