Suffolk-based motocross star turned Tru7 Group CEO, Jake Nicholls, has opened up about the realities of his 2025 campaign in a candid social media post, admitting the season pushed him harder than expected. “Balancing racing, minimal training, family, and business was tougher than I could’ve imagined—and honestly, I didn’t quite manage it!” he confessed.
Despite the intense battle to juggle his responsibilities, the 35-year-old delivered some impressive performances on track. A standout fourth-place finish at Round 3 in Blaxhall highlighted the speed and experience he still carries, and heading into the final round of the Motul ACU British Motocross Championship, he was just shy of the top five in the MX2 class—despite racing riders nearly half his age.
Nicholls’ grit and racecraft kept him competitive all season, securing strong results in all seven rounds he contested. But the combined fatigue of racing, business commitments, and family life eventually took its toll. Ahead of the finale at Lyng, he made the difficult decision to withdraw.
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“It’s a bit of a shame to end the year with a no-show, but I knew I wasn’t ready—and honestly, the days of needing to prove myself are long gone,” he said.
“I missed the final round because I was absolutely cooked—and I hadn’t even touched a bike in three weeks leading up to it. Still, heading into that round just two points off the top five was pretty cool and a huge credit to Ryan @4powerracing for building such a strong engine this year, and to @lukethumphries for prepping it perfectly every week (and pushing my tired ass to keep going).”
The demands of running a major company alongside the pressures of professional-level motocross proved to be one of the year’s biggest challenges. “Over the past 12 months, my role and responsibilities within our business have grown massively. I’ve worked hard for that and I’m genuinely grateful, but I’ve learned there’s no such thing as balance when you’re trying to give your best to something.”
Despite the obstacles, Nicholls has confirmed he will return for 2026, once again lining up in the MX2 class with the Crendon Tru7 Honda team. Speaking in the team’s 2026 announcement, he reaffirmed his passion for the sport. “Most people know I’m no longer a full-time professional rider as I work full-time. But I love riding and racing, especially on the latest Honda CRF250R which is such a good bike. I’m having lots of fun racing this season so I’m more than happy to carry on next year with the team.”
And while he may now be a full-time CEO and only a part-time racer, the competitive fire clearly still burns. Fans shouldn’t count him out of delivering more strong results and taking the fight to the younger riders once again in 2026.
Nicholls also thanked the people who kept him on track throughout the year. “Big up Barry @bjcapon for preparing the track and my practice bike all year to perfection. Thank you as always @davidthorpe858689 for putting together such a fantastic team and @tru7group is proud to be a partner.”
Images courtesy of Crendon Tru7 Honda
