INDUSTRY NEWS: SILVERFISH UK TO DISTRIBUTE 100% MOTO RANGE
Silverfish UK are pleased to announce that 100% has entered into an agreement with Silverfish UK to distribute its Moto and MTB ranges in the UK and Éire. Commencing Monday 3rd September 2018, Silverfish will handle all Moto and MTB sales, dealer support and warranty for the territory on behalf of 100%.
The 100% brand has become the badge of honour of a new generation of athletes who ask themselves “How much effort do you give?®”. Based in San Diego, California, 100% produces a collection of premium performance eyewear, protection and sportswear designed specifically for today’s demanding racers. 100%. The Spirit of Racing®. ride100percent.com
Silverfish managing director Darren Mabbott commented:
“We feel privileged to have been chosen by 100% to handle their Moto and MTB ranges. 100% is a brand we have admired and followed with interest for a very long while and will be a great compliment to our established portfolio of prestigious brands.”
“Whilst Silverfish has not previously been involved with the Moto channel, we have big plans and look forward to supporting the existing network of 100% retailers as well as working with new stores in both motorcycle and mountain bike markets to grow this iconic brand even further in the UK and Éire markets.”
100% Global Sales Director, Nick Wozniak commented:
“We are tremendously excited to be working with Silverfish. Their knowledge of the UK and Eire markets as well as a proven commitment to developing brands and working closely with independent retailers makes them the ideal choice of partner to manage our Moto and MTB ranges. We have great ambitions for 100% and having Silverfish onboard will help us accelerate these exciting plans.”