Bridgestone announce gripping new Motocross sponsorship
The world’s largest tyre manufacturer has signed to become title sponsor of the coveted competition with a two year agreement, which will be known as the Bridgestone British Masters Motocross Championship, following a decision to ramp up our involvement in motocross by providing high profile sponsorship to such a coveted series.
After four successful years as the sponsor of the BSMA National Series, Bridgestone’s decision to associate itself with the Bridgestone British Masters Motocross Championship, which is run under Offroad Motorsport UK(YMSA) Ltd (ORMS) represents a significant boost to its presence within the sport, with some of motocross’s finest talents taking to high profile tracks throughout the UK.
The association with the new series will allow Bridgestone to extol the virtues of its BATTLECROSS X10, X20, X30 and X40 products to an even greater audience, with their outstanding performance traits being brought to life out on various circuits when riders put them through their paces.
Bridgestone’s sales and training development manager Mark Fereday said “The Bridgestone British Masters Motocross Championship will provide us with the perfect platform to engage with one of the most influential audiences in the sport”.
“We have been a long standing admirer of the series, as it has boosted some of the most talented riders, in some of the most competitive fields”.
“Our association with the BSMA has been a big success and massively beneficial for us. We have leveraged it thoroughly with our tyre fitting service and various branding around each track but we feel that partnering with Offroad Motorsport UK will take us to the next level, with more interaction with riders and spectators planned for the upcoming championships”.
The Bridgestone British Masters Motocross Championship will feature weekend racing for the Junior 65cc, Small Wheels (85cc), Big Wheels (85cc), MXY2 Youth, 125cc, Clubman Open, Amateur MX1, Amateur MX2 and MX1 and MX2 Pro Class categories racing on the Sundays.
Offroad Motorsport UK Director Colin Hambridge said “To attract the interest of Bridgestone is a massive coup for us and everyone concerned with the series. We have been long standing admirers of the Bridgestone brand and its range of motocross products. They set the standard in terms of tyre performance, while Mark Fereday and his team impressed us with their enthusiasm and pro-active approach to the sponsorship. All of the extended ORMS family are excited to see what this new partnerships brings for our organisation, motocross as a sport and the next years racing, we are looking forward to working with Bridgestone to shape an even better future for the sport”.
The Bridgestone British Masters Motocross Championship will encompass six rounds, with the first race weekend taking place at Hawkstone Park in Shropshire.
For more information about Bridgestone’s motocross tyre range, visit https://www.bridgestone.co.uk/moto/