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1000 riders experience Dirt Biking with the AX Electric Bike Experience at Motorcycle Live!

1000 riders experience Dirt Biking with the AX Electric Bike Experience at Motorcycle Live!

by adminDecember 1, 2017

The Power Maxed Arenacross crew spent 9 action-packed days at Motorcycle Live putting over 1000 children onto dirt-bikes, 500 of which were taking to a dirt-bikes for the first time, making the AX Electric Bike Experience the most successful kids bike launch of all time.

Over 1000 children aged between 3-12 got to try out the ultra-cool, exclusive range of AX Kubergs, on two mini-AX dirt tracks created especially for first-time and intermediate ability. The children were then kitted up head to toe in the awesome new AX Youth gear, replicating AX Ambassador and super-slick freestyler; Dan Whitby. 8 MCF instructors were then on hand to give 1-1 tuition on track, until the young riders felt confident enough to ride unassisted. There were smiles from both the parents and children as they realised that their two-wheeled adventure, had only just begun!

There are 3 different electric bike packages available; AX Start, AX Cross and AX Pro which vary depending on size and ability. Packages start from £1,299 and each package comes with over £600’s worth of extras, including new AX race kit and helmet, training day as members of the AX Academy, AX Academy Race Licence, personal accident insurance, a family ticket to Arenacross 2018 and entry into our new AX Park Series. The added value is second to none and we hope it will contribute to the growth of the sport to those who matter – the MX youths!

As well as encouraging a whole new generation of aspiring AX riders, our crazy Freestylers left 40,000 Motorcycle Live show-goers grabbing the edge of their seats in the free FMX Live show, as they offered a taste of what’s to come on the fast approaching 2018 tour! These global freestyle Motocross stars met the fans after every show for a quick selfie and autograph session.

Matt Bates, CEO at Arena Sports Live:
“I recognised a long time ago that, due to the fact that Arenacross attracts thousands of new families, it’s inevitable that at the events they want to sit on bikes and find out how to start riding… so it made total sense to offer a package to new young riders and families that offers exactly this. We kicked this off at Motorcycle Live where I feel so proud that Arenacross gave over 1000 new riders an opportunity like no other.., 

For more information on these packages or to book tickets to the Arenacross Tour – head to or